i sometimes get a kick out of reading store signs that have some of the letters burned out. my most recent two favorites were sears with the first “s” unlit and michael’s frozen custard which had become “micha zen custard.” first, i was intrigued by the concept of zen custard and what that must be like…. and just now as i wrote it out and said it in my head, i realized that it’s somewhat like, “my cousin custard”…which is also intriguing to think about.
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